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New Pacific Life Kit Highlights How Life Insurance Can Help Women Achieve Their Financial Goals
Media Contact:
Tennyson Oyler
(949) 219-3248
For Immediate Release

New Pacific Life Kit Highlights How Life Insurance Can Help Women Achieve Their Financial Goals

Newport Beach, Calif. (January 21, 2010) - Women control about half of the $14 trillion of private wealth in the United States and they live nearly five years longer than men.  Estimates show that women need approximately $2 trillion in life insurance to help protect their families and reach their financial goals.1  A new kit from Pacific Life, "Women and Wealth: How Life Insurance Can Help the Growing Group of Financial Decision Makers," can assist life insurance professionals reach and better serve this specialized market.

In addition to providing financial protection for their families, life insurance death benefit can help women with retirement, business, and estate planning.  Pacific Life's kit addresses the wide variety of financial situations faced by women and includes materials tailored to female clients.

"Women have different decision-making processes than men, so life insurance professionals need to customize their sales approach for these clients," explains Alyce Peterson, vice president of marketing services for the Life Insurance Division of Pacific Life.  "Whether they are business owners, corporate executives, or simply affluent, women are the most underserved life insurance market.  Our new sales kit can help life insurance professionals communicate more effectively with this market and show women how they can use life insurance in their financial plans."

The "Women and Wealth" kit features a comprehensive brochure that life insurance professionals can use to potentially match clients with financial strategies, case studies to showcase sample scenarios, and fact patterns to help identify women who may benefit from using life insurance to reach their financial goals. Life insurance professionals may request the kit by contacting their Pacific Life representative or by calling 866-722-9555.

About Pacific Life
Offering insurance since 1868, Pacific Life provides a wide range of life insurance products, annuities, and mutual funds, and offers a variety of investment products and services to individuals, businesses, and pension plans. With more than half of the 100 largest U.S. companies as its clients,2 Pacific Life is also a member of the Insurance Marketplace Standards Association (IMSA), whose membership promotes high ethical standards for the sale of individual life insurance and annuities. For additional company information, including current financial strength ratings, visit the About Pacific Life section of this web site.


1. "What Women Need to Know About Retirement," a joint project of the Heinz Family Philanthropies and The Women's Institute for a Secure Retirement, edited by J. R. Lewis and C. Hounsell, forward by T. H. Kerry, at page 8 (April 2007); www.wiserwomen.org/pdf_files/ebook/completeebook.pdf.

2. Client count as of April 2009 is compiled by Pacific Life using the 2009 FORTUNE 500® list.

Pacific Life refers to Pacific Life Insurance Company, and its affiliates, including Pacific Life & Annuity Company. Insurance products are issued by Pacific Life Insurance Company in all states except New York, and in New York by Pacific Life & Annuity Company. Product availability and features may vary by state. Each company is solely responsible for the financial obligations accruing under the products it issues. Product and rider guarantees are backed by the financial strength and claims paying ability of the issuing company and do not protect the value of the variable investment options. Variable insurance products are distributed by Pacific Select Distributors, Inc. (member FINRA & SIPC), a subsidiary of Pacific Life Insurance Company, and are available through licensed third party broker-dealers.

This material is not intended to be used, nor can it be used by any taxpayer, for the purpose of avoiding U.S. federal, state or local tax penalties. This material is written to support the promotion or marketing of the transaction(s) or matter(s) addressed by this material.  Pacific Life, its distributors and their respective representatives do not provide tax, accounting or legal advice. Any taxpayer should seek advice based on the taxpayer's particular circumstances from an independent tax advisor.


Copyright 2010 © Pacific Life & Annuity Company.